The Story of a Century-Old Trademark Cow: Celebrating World Animal Day with a Trademark Twist!

Today, on World Animal Day, I wanted to take a unique approach and introduce you to one of Cyprus’ oldest trademarks, a cheerful cow that was registered back in 1912. This cow, Trademark No. 125, was first associated with mustard products and still appears on mustard packaging today, more than a century later. The mark is now owned by Unilever, a company that holds over 900 European trademarks, and it’s fascinating to think about how long this symbol has been part of our lives.

Trademarks like this aren’t just legal tools; they tell the stories of businesses and cultures. The idea that this cheerful cow has been linked to mustard since the British ruled Cyprus adds a historical flavor (pun intended!) to every jar we see on the shelves.

As an intellectual property attorney, this is one of the reasons I love my work. Trademarks represent more than just brand identity—they carry rich histories, ideas, and sometimes even the cultural evolution of the societies they belong to. Balancing a career I love and raising two kids, I’m constantly inspired by the ways brands shape our world and how the smallest legal details can protect stories like the cow’s.

So next time you’re at the store, if you spot a mustard jar with a cow, remember it’s not just a condiment—it’s a piece of history with a remarkable story to tell!