Pioneering Trademarks: Cyprus’ Journey Into the Age of Modern Transportation

On November 15, 1919, a significant milestone was reached in Cyprus with the registration of its first trademark related to fuel and “oils for generating power.” The trademark “MOBIL OIL” (Registration No. 325) marked the beginning of a new chapter in the island’s history, coinciding with the dawn of modern transportation.

At the time, fewer than 100 cars had been imported into Cyprus, a clear reflection of how new the automobile era was to the local society. Roads connecting major cities were still under construction, and the infrastructure to support this revolutionary mode of transport was in its infancy. Yet, the registration of the MOBIL trademark signified more than just the presence of a new product; it represented the island’s gradual embrace of industrialization and innovation.

Over the following decades, other major players in the petroleum industry followed suit, leaving their own marks on the history of Cyprus. The trademark for SHELL was registered on August 25, 1930 (Registration No. 1053), followed by ESSO on May 23, 1932 (Registration No. 1210). Later, on April 30, 1947, the iconic trademark of EXXON, featuring its elegant horse emblem, was registered (Registration No. 2434).

The early 20th century was a transformative period for Cyprus. The economy, previously reliant on agriculture, began to adapt to the opportunities and challenges brought about by industrialization. Trademarks like MOBIL, SHELL, ESSO, and EXXON became intertwined with the development of transportation and commerce, fueling not only vehicles but also progress and connectivity across the island.

Looking back, it’s fascinating to see how these early steps laid the foundation for Cyprus’ modern economy. They remind us of a time when the world was rapidly changing, and Cyprus was taking its first steps into the exciting new era of automobiles and industrial growth.

(Featured image: The EXXON trademark as registered in 1947)