How a Rabbit Got Mixed Up in the Sex Toy Industry.

Did you hear about the innocent rabbit whose reputation was almost ruined by the sex toy industry? It may sound like a joke, but it's a true story that highlights the importance of trademark protection for businesses.



In the case of Case C-686/17, a sex toy company used a similar sign to the well-known character of a rabbit that is popular with children. The owner of the trademark for the innocent rabbit was rightfully concerned that their brand's reputation would be damaged if associated with adult products.


The case went to court and it was ruled that the sex toy company's use of the similar sign constituted trademark infringement. The court recognized the importance of protecting a brand's reputation and ensuring that consumers are not misled or confused about the origin of products.


This story reminds us that trademarks are not just legal jargon - they are vital for protecting your business's reputation and preventing others from cashing in on your success. Just imagine how you would feel if your brand's identity was hijacked by a sex toy company!


As a parent, I can't help but laugh (and cringe) at the thought of an innocent children's character being used to sell adult products. But, on a serious note, this case underscores the importance of protecting your brand from any potential threats.


So, take the necessary steps to safeguard your brand's reputation with trademark protection. Trust me, it's worth it - both for the sake of your business and for the sanity of parents everywhere.

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